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ifeel Studios
5-Minute
Brand Audit
The 5-Minute Brand Audit is designed to give you a quick and insightful overview of your brand’s current performance. Here’s what you can expect:
What to expect from the 5-Minute Brand Audit
tool
Quick and Easy Process
Designed to be user-friendly and straightforward for anyone to complete.
Comprehensive Check
I’ll evaluate key aspects of your brand, including visual identity, messaging, and ideal customer.
Instant Results
Receive immediate feedback on your brand’s strengths and areas for improvement.
Actionable Tips
Get actionable recommendations to enhance your brand and drive business growth.
Confidential and Secure
Your responses are kept confidential and used solely to provide you with valuable insights.
Easy Follow-Up
If you desire to begin working on your brand thereafter, access my guidance to implement changes.
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Take the first step towards unlocking your brand’s potential with our quick and effective audit tool.
Our business aims to achieve more than just earning money, focusing on a deeper mission.
*
Rate your business from 1 to 5 for each statement (1 = Weak, 5 = Strong):
1 - Weak
2
3 - Neutral
4
5 - Strong
Hidden
Purpose Beyond Profit - 1-2 (Weak to Low):
<strong>Your score:</strong> <button class="buttonquiz basic">DISCOVERY</button><br><br> <strong>Importance:</strong> A clear purpose beyond just making money attracts customers who share your values and builds trust.<br><br> <strong>Actionable Tip:</strong> Brainstorm and define your company's core purpose. What positive impact do you want to make? How does your business improve lives?<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Purpose Beyond Profit - 3 (Neutral):
<strong>Your score:</strong> <button class="buttonquiz moderate">EVOLVING</button><br><br> <strong>Importance:</strong> A clear purpose beyond just making money attracts customers who share your values and builds trust.<br><br> <strong>Actionable Tip:</strong> Refine your purpose statement for clarity and memorability, and ensure clear communication of your purpose-driven initiatives across your website and social media profiles.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Purpose Beyond Profit - 4-5 (Strong):
<strong>Your score:</strong> <button class="buttonquiz advanced">THRIVING</button><br><br> <strong>Importance:</strong> A clear purpose beyond just making money attracts customers who share your values and builds trust.<br><br> <strong>Actionable Tip:</strong> Communicate your purpose through employee engagement initiatives like team-building exercises, as well as community-focused projects or events.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
We know who our ideal customer is, understanding their concerns and what they identify with.
*
Rate your business from 1 to 5 for each statement (1 = Weak, 5 = Strong):
1 - Weak
2
3 - Neutral
4
5 - Strong
Hidden
Understanding Your Ideal Customer - 1-2 (Weak to Low):
<strong>Your score:</strong> <button class="buttonquiz basic">DISCOVERY</button><br><br> <strong>Importance:</strong> Knowing your ideal customer allows you to tailor messaging and product(s) or services perfectly for their needs.<br><br> <strong>Actionable Tip:</strong> Conduct market research to understand your target audience's demographics, desires, and pain points.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Understanding Your Ideal Customer - 3 (Neutral):
<strong>Your score:</strong> <button class="buttonquiz moderate">EVOLVING</button><br><br> <strong>Importance:</strong> Knowing your ideal customer allows you to tailor messaging and product(s) or services perfectly for their needs.<br><br> <strong>Actionable Tip:</strong> Develop detailed user profiles and journeys that capture the essence of your ideal customer.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Understanding Your Ideal Customer - 4-5 (Strong):
<strong>Your score:</strong> <button class="buttonquiz advanced">THRIVING</button><br><br> <strong>Importance:</strong> Knowing your ideal customer allows you to tailor messaging and product(s) or services perfectly for their needs.<br><br> <strong>Actionable Tip:</strong> Regularly analyze customer data to refine your understanding and adapt your approach accordingly.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
We can easily explain who we are, what we offer, and what makes us unique.
*
Rate your business from 1 to 5 for each statement (1 = Weak, 5 = Strong):
1 - Weak
2
3 - Neutral
4
5 - Strong
Hidden
Clarity in Communication - 1-2 (Weak to Low):
<strong>Your score:</strong> <button class="buttonquiz basic">DISCOVERY</button><br><br> <strong>Importance:</strong> Clear, concise communication avoids confusion and ensures your message resonates with your audience.<br><br> <strong>Actionable Tip:</strong> Analyze your current marketing materials for clarity and consistency. Conduct A/B testing to identify effective messaging.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Clarity in Communication - 3 (Neutral):
Importance:
Clear, concise communication avoids confusion and ensures your message resonates with your audience.
<strong>Your score:</strong> <button class="buttonquiz moderate">EVOLVING</button><br><br> <strong>Importance:</strong> Clear, concise communication avoids confusion and ensures your message resonates with your audience.<br><br> <strong>Actionable Tip:</strong> Develop clear messaging guidelines for all communication channels.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Clarity in Communication - 4-5 (Strong):
Importance:
Clear, concise communication avoids confusion and ensures your message resonates with your audience.
<strong>Your score:</strong> <button class="buttonquiz advanced">THRIVING</button><br><br> <strong>Importance:</strong> Clear, concise communication avoids confusion and ensures your message resonates with your audience.<br><br> <strong>Actionable Tip:</strong> Regularly monitor and refine your communication based on customer feedback and market trends.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
We have a clear, shared vision for our business's future that guides our direction.
*
Rate your business from 1 to 5 for each statement (1 = Weak, 5 = Strong):
1 - Weak
2
3 - Neutral
4
5 - Strong
Hidden
Vision and Direction - 1-2 (Weak to Low):
<strong>Your score:</strong> <button class="buttonquiz basic">DISCOVERY</button><br><br> <strong>Importance:</strong> A clear vision paints a picture of your future success and motivates both customers and employees.<br><br> <strong>Actionable Tip:</strong> Organize a strategic workshop where key team members come together to draft a comprehensive vision document that outlines the company’s future goals and key steps.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Vision and Direction- 3 (Neutral):
<strong>Your score:</strong> <button class="buttonquiz moderate">EVOLVING</button><br><br> <strong>Importance:</strong> A clear vision paints a picture of your future success and motivates both customers and employees.<br><br> <strong>Actionable Tip:</strong> Review your existing vision statement in a team session. Use tools like surveys to gather input, and refine the statement to be more motivational and specific.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Vision and Direction - 4-5 (Strong):
<strong>Your score:</strong> <button class="buttonquiz advanced">THRIVING</button><br><br> <strong>Importance:</strong> A clear vision paints a picture of your future success and motivates both customers and employees.<br><br> <strong>Actionable Tip:</strong> Create a plan to keep everyone updated about your company’s vision. This should include sending out a newsletter every month, posting regularly on your company’s social media, and talking about it in team meetings.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Our marketing is more focused on selling a story or feeling rather than just features and benefits.
*
Rate your business from 1 to 5 for each statement (1 = Weak, 5 = Strong):
1 - Weak
2
3 - Neutral
4
5 - Strong
Hidden
Emotional Connection- 1-2 (Weak to Low):
<strong>Your score:</strong> <button class="buttonquiz basic">DISCOVERY</button><br><br> <strong>Importance:</strong> Building an emotional connection with customers fosters loyalty and brand advocacy.<br><br> <strong>Actionable Tip:</strong> Identify your brand's core values and how they evoke emotions in your target audience.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Emotional Connection- 3 (Neutral):
<strong>Your score:</strong> <button class="buttonquiz moderate">EVOLVING</button><br><br> <strong>Importance:</strong> Building an emotional connection with customers fosters loyalty and brand advocacy.<br><br> <strong>Actionable Tip:</strong> Use emotional storytelling strategy to connect with customers on a deeper level.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Emotional Connection - 4-5 (Strong):
<strong>Your score:</strong> <button class="buttonquiz advanced">THRIVING</button><br><br> <strong>Importance:</strong> Building an emotional connection with customers fosters loyalty and brand advocacy.<br><br> <strong>Actionable Tip:</strong> Cultivate a brand personality that resonates with your customers' emotional needs.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Our core values are actively guiding how we operate and are more than just words on a wall.
*
Rate your business from 1 to 5 for each statement (1 = Weak, 5 = Strong):
1 - Weak
2
3 - Neutral
4
5 - Strong
Hidden
Core Values- 1-2 (Weak to Low):
<strong>Your score:</strong> <button class="buttonquiz basic">DISCOVERY</button><br><br> <strong>Importance:</strong> Strong core values guide decision-making, build trust, and attract like-minded customers.<br><br> <strong>Actionable Tip:</strong> Brainstorm and define your company's core values. Ensure these values are genuine and align with your purpose.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Core Values- 3 (Neutral):
<strong>Your score:</strong> <button class="buttonquiz moderate">EVOLVING</button><br><br> <strong>Importance:</strong> Strong core values guide decision-making, build trust, and attract like-minded customers.<br><br> <strong>Actionable Tip:</strong> Make your core values prominent in all your communication channels.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Core Values- 4-5 (Strong):
<strong>Your score:</strong> <button class="buttonquiz advanced">THRIVING</button><br><br> <strong>Importance:</strong> Strong core values guide decision-making, build trust, and attract like-minded customers.<br><br> <strong>Actionable Tip:</strong> Integrate your core values into employee training and decision-making processes.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
What makes us different from competitors is clear and communicated in all our sales and marketing efforts.
*
Rate your business from 1 to 5 for each statement (1 = Weak, 5 = Strong):
1 - Weak
2
3 - Neutral
4
5 - Strong
Hidden
Unique Selling Proposition - 1-2 (Weak to Low):
<strong>Your score:</strong> <button class="buttonquiz basic">DISCOVERY</button><br><br> <strong>Importance:</strong> A clear unique selling proposition differentiates you from competitors and strengthens your value proposition.<br><br> <strong>Actionable Tip:</strong> Conduct a competitive analysis to understand your differentiators. What makes your product or service unique?<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Unique Selling Proposition - 3 (Neutral):
<strong>Your score:</strong> <button class="buttonquiz moderate">EVOLVING</button><br><br> <strong>Importance:</strong> A clear unique selling proposition differentiates you from competitors and strengthens your value proposition.<br><br> <strong>Actionable Tip:</strong> Refine your existing unique selling proposition to be more concise and impactful.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Unique Selling Proposition - 4-5 (Strong):
<strong>Your score:</strong> <button class="buttonquiz advanced">THRIVING</button><br><br> <strong>Importance:</strong> A clear unique selling proposition differentiates you from competitors and strengthens your value proposition.<br><br> <strong>Actionable Tip:</strong> Integrate your unique selling proposition into all marketing materials and customer interactions.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
We have a documented brand strategy that the entire leadership team or organization can access.
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Rate your business from 1 to 5 for each statement (1 = Weak, 5 = Strong):
1 - Weak
2
3 - Neutral
4
5 - Strong
Hidden
Brand Strategy - 1-2 (Weak to Low):
<strong>Your score:</strong> <button class="buttonquiz basic">DISCOVERY</button><br><br> <strong>Importance:</strong> A well-defined brand strategy ensures all your efforts work together to achieve your brand goals. <br><br> <strong>Actionable Tip:</strong> Develop a comprehensive brand strategy document outlining your target audience, brand positioning, and key messaging pillars.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Brand Strategy - 3 (Neutral):
<strong>Your score:</strong> <button class="buttonquiz moderate">EVOLVING</button><br><br> <strong>Importance:</strong> A well-defined brand strategy ensures all your efforts work together to achieve your brand goals. <br><br> <strong>Actionable Tip:</strong> Refine your existing brand strategy for better clarity and alignment with your vision and purpose.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Brand Strategy - 4-5 (Strong):
<strong>Your score:</strong> <button class="buttonquiz advanced">THRIVING</button><br><br> <strong>Importance:</strong> A well-defined brand strategy ensures all your efforts work together to achieve your brand goals. <br><br> <strong>Actionable Tip:</strong> Regularly review and update your brand strategy to reflect changing market conditions.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
We have a defined brand personality that influences all our communications.
*
Rate your business from 1 to 5 for each statement (1 = Weak, 5 = Strong):
1 - Weak
2
3 - Neutral
4
5 - Strong
Hidden
Brand Personality - 1-2 (Weak to Low):
<strong>Your score:</strong> <button class="buttonquiz basic">DISCOVERY</button><br><br> <strong>Importance:</strong> A strong brand personality makes your company relatable and memorable. <br><br> <strong>Actionable Tip:</strong> Define the personality traits that best represent your brand. Think about adjectives that describe how you want customers to perceive you (e.g., trustworthy, innovative, playful).<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Brand Personality - 3 (Neutral):
<strong>Your score:</strong> <button class="buttonquiz moderate">EVOLVING</button><br><br> <strong>Importance:</strong> A strong brand personality makes your company relatable and memorable. <br><br> <strong>Actionable Tip:</strong> Develop a brand voice guide that outlines your preferred tone and style of communication across all channels.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Brand Personality - 4-5 (Strong):
<strong>Your score:</strong> <button class="buttonquiz advanced">THRIVING</button><br><br> <strong>Importance:</strong> A strong brand personality makes your company relatable and memorable. <br><br> <strong>Actionable Tip:</strong> Ensure consistent brand personality across all marketing materials, customer interactions, and employee communication.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Our logo, website, and business cards reflect the quality and essence of our brand.
*
Rate your business from 1 to 5 for each statement (1 = Weak, 5 = Strong):
1 - Weak
2
3 - Neutral
4
5 - Strong
Hidden
Branding Basics - 1-2 (Weak to Low):
<strong>Your score:</strong> <button class="buttonquiz basic">DISCOVERY</button><br><br> <strong>Importance:</strong> A strong visual identity creates a lasting impression and reinforces brand recognition.<br><br> <strong>Actionable Tip:</strong> Develop clear brand guidelines that define your logo usage, color palette, fonts, and imagery style.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Branding Basics - 3 (Neutral):
<strong>Your score:</strong> <button class="buttonquiz moderate">EVOLVING</button><br><br> <strong>Importance:</strong> A strong visual identity creates a lasting impression and reinforces brand recognition.<br><br> <strong>Actionable Tip:</strong> Conduct a brand identity audit to identify any inconsistencies in your visual presentation across platforms.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Branding Basics - 4-5 (Strong):
<strong>Your score:</strong> <button class="buttonquiz advanced">THRIVING</button><br><br> <strong>Importance:</strong> A strong visual identity creates a lasting impression and reinforces brand recognition.<br><br> <strong>Actionable Tip:</strong> Regularly review and update your brand guidelines to ensure consistency as your brand evolves.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
We are attracting enough ideal customers to meet our business goals.
*
Rate your business from 1 to 5 for each statement (1 = Weak, 5 = Strong):
1 - Weak
2
3 - Neutral
4
5 - Strong
Hidden
Customer Acquisition - 1-2 (Weak to Low):
<strong>Your score:</strong> <button class="buttonquiz basic">DISCOVERY</button><br><br> <strong>Importance:</strong> Effective customer acquisition strategies ensure a steady flow of new business.<br><br> <strong>Actionable Tip:</strong> Identify the most effective marketing channels for reaching your target audience. Consider a mix of paid advertising, social media marketing, content marketing, and public relations.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Customer Acquisition - 3 (Neutral):
<strong>Your score:</strong> <button class="buttonquiz moderate">EVOLVING</button><br><br> <strong>Importance:</strong> Effective customer acquisition strategies ensure a steady flow of new business.<br><br> <strong>Actionable Tip:</strong> Refine your existing customer acquisition strategies based on data and analytics.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Customer Acquisition - 4-5 (Strong)
<strong>Your score:</strong> <button class="buttonquiz advanced">THRIVING</button><br><br> <strong>Importance:</strong> Effective customer acquisition strategies ensure a steady flow of new business.<br><br> <strong>Actionable Tip:</strong> Implement a multi-channel marketing strategy that optimizes customer acquisition across all channels.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
We have documented visual guidelines (imagery, color scheme, typography) that are understood across our team.
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Rate your business from 1 to 5 for each statement (1 = Weak, 5 = Strong):
1 - Weak
2
3 - Neutral
4
5 - Strong
Hidden
Visual Brand Guidelines - 1-2 (Weak to Low):
<strong>Your score:</strong> <button class="buttonquiz basic">DISCOVERY</button><br><br> <strong>Importance:</strong> Clear visual brand guidelines ensure consistent and recognizable presentation across all platforms.<br><br> <strong>Actionable Tip:</strong> Develop a comprehensive visual brand guidelines document that outlines your logo usage (including clear and negative space), color palette with exact color codes, font choices for different applications, and image style guidelines (e.g., photography vs. illustration).<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Hidden
Visual Brand Guidelines - 3 (Neutral):
<strong>Your score:</strong> <button class="buttonquiz moderate">EVOLVING</button><br><br> <strong>Importance:</strong> Clear visual brand guidelines ensure consistent and recognizable presentation across all platforms.<br><br> <strong>Actionable Tip:</strong> Review and update your existing visual guidelines for clarity, completeness, and ease of use for designers and marketing teams.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
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Visual Brand Guidelines - 4-5 (Strong):
<strong>Your score:</strong> <button class="buttonquiz advanced">THRIVING</button><br><br> <strong>Importance:</strong> Clear visual brand guidelines ensure consistent and recognizable presentation across all platforms.<br><br> <strong>Actionable Tip:</strong> Regularly audit marketing materials and external touchpoints to ensure adherence to your visual brand guidelines.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Our communication guidelines (voice, tone, vocabulary) are documented and followed in all our messaging.
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Rate your business from 1 to 5 for each statement (1 = Weak, 5 = Strong):
1 - Weak
2
3 - Neutral
4
5 - Strong
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Voice and Tone Guidelines - 1-2 (Weak to Low):
<strong>Your score:</strong> <button class="buttonquiz basic">DISCOVERY</button><br><br> <strong>Importance:</strong> Consistent voice and tone ensure clear communication and build a recognizable brand personality.<br><br> <strong>Actionable Tip:</strong> Develop a voice and tone guide that defines your preferred personality traits (e.g., professional yet friendly, informative yet humorous) and how they translate into language choices (e.g., formal vocabulary vs. contractions, active vs. passive voice).<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
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Voice and Tone Guidelines - 3 (Neutral):
<strong>Your score:</strong> <button class="buttonquiz moderate">EVOLVING</button><br><br> <strong>Importance:</strong> Consistent voice and tone ensure clear communication and build a recognizable brand personality.<br><br> <strong>Actionable Tip:</strong> Refine your existing voice and tone guide for better clarity and provide specific examples for different communication channels (e.g., social media vs. website copy vs. email marketing).br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
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Voice and Tone Guidelines - 4-5 (Strong)
<strong>Your score:</strong> <button class="buttonquiz advanced">THRIVING</button><br><br> <strong>Importance:</strong> Consistent voice and tone ensure clear communication and build a recognizable brand personality.<br><br> <strong>Actionable Tip:</strong> Regularly train your marketing team and employees on your voice and tone guidelines to ensure consistent brand messaging across all communications.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Our business origin story is well-known, connecting our past with where we are today and where we are headed.
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Rate your business from 1 to 5 for each statement (1 = Weak, 5 = Strong):
1 - Weak
2
3 - Neutral
4
5 - Strong
Hidden
Origin Story - 1-2 (Weak to Low):
<strong>Your score:</strong> <button class="buttonquiz basic">DISCOVERY</button><br><br> <strong>Importance:</strong> A compelling origin story helps customers connect with your brand on a deeper level.<br><br> <strong>Actionable Tip:</strong> Craft a captivating origin story that captures the inspiration and driving force behind your company's creation.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
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Origin Story - 3 (Neutral):
<strong>Your score:</strong> <button class="buttonquiz moderate">EVOLVING</button><br><br> <strong>Importance:</strong> A compelling origin story helps customers connect with your brand on a deeper level.<br><br> <strong>Actionable Tip:</strong> Refine your existing origin story to highlight its emotional impact and connection to your brand values.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
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Origin Story - 4-5 (Strong):
<strong>Your score:</strong> <button class="buttonquiz advanced">THRIVING</button><br><br> <strong>Importance:</strong> A compelling origin story helps customers connect with your brand on a deeper level.<br><br> <strong>Actionable Tip:</strong> Integrate your origin story into your marketing materials, social media presence, and employee onboarding process.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
We have the tools to tell our brand story and consistently represent our brand across all employee and customer touch-points.
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Rate your business from 1 to 5 for each statement (1 = Weak, 5 = Strong):
1 - Weak
2
3 - Neutral
4
5 - Strong
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Brand Storytelling Tools - 1-2 (Weak to Low):
<strong>Your score:</strong> <button class="buttonquiz basic">DISCOVERY</button><br><br> <strong>Importance:</strong> Effective storytelling engages customers, builds trust, and reinforces brand identity.<br><br> <strong>Actionable Tip:</strong> Identify the different storytelling tools you can leverage (e.g., customer testimonials, case studies, blog posts, videos).<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
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Brand Storytelling Tools - 3 (Neutral):
<strong>Your score:</strong> <button class="buttonquiz moderate">EVOLVING</button><br><br> <strong>Importance:</strong> Effective storytelling engages customers, builds trust, and reinforces brand identity.<br><br> <strong>Actionable Tip:</strong> Develop a content calendar that incorporates brand storytelling elements across various platforms.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
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Brand Storytelling Tools - 4-5 (Strong):
<strong>Your score:</strong> <button class="buttonquiz advanced">THRIVING</button><br><br> <strong>Importance:</strong> Effective storytelling engages customers, builds trust, and reinforces brand identity.<br><br> <strong>Actionable Tip:</strong> Train your marketing team on crafting compelling brand stories that resonate with your target audience.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
We clearly state what makes us unique and appealing.
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Rate your business from 1 to 5 for each statement (1 = Weak, 5 = Strong):
1 - Weak
2
3 - Neutral
4
5 - Strong
Hidden
Positioning Statement - 1-2 (Weak to Low):
<strong>Your score:</strong> <button class="buttonquiz basic">DISCOVERY</button><br><br> <strong>Importance:</strong> A clear positioning statement defines your unique value proposition and sets you apart from competitors.<br><br> <strong>Actionable Tip:</strong> Conduct market research to understand your competitive landscape and identify your unique selling proposition (USP). Use this to craft a concise statement that defines who you are, who you serve, and what makes you different. <br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
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Positioning Statement - 3 (Neutral):
<strong>Your score:</strong> <button class="buttonquiz moderate">EVOLVING</button><br><br> <strong>Importance:</strong> A clear positioning statement defines your unique value proposition and sets you apart from competitors.<br><br> <strong>Actionable Tip:</strong> Refine your existing positioning statement for clarity, memorability, and focus on customer benefits.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
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Positioning Statement - 4-5 (Strong):
<strong>Your score:</strong> <button class="buttonquiz advanced">THRIVING</button><br><br> <strong>Importance:</strong> A clear positioning statement defines your unique value proposition and sets you apart from competitors.<br><br> <strong>Actionable Tip:</strong> Integrate your positioning statement into your marketing materials, sales pitches, and employee training sessions.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Our customers identify themselves as dedicated fans, showing how our brand significantly shapes who they are.
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Rate your business from 1 to 5 for each statement (1 = Weak, 5 = Strong):
1 - Weak
2
3 - Neutral
4
5 - Strong
Hidden
Customer Advocacy - 1-2 (Weak to Low):
<strong>Your score:</strong> <button class="buttonquiz basic">DISCOVERY</button><br><br> <strong>Importance:</strong> Empowering satisfied customers to become brand advocates increases brand trust and expands your reach.<br><br> <strong>Actionable Tip:</strong> Identify strategies to incentivize customer advocacy, such as loyalty programs, referral programs, and positive customer reviews.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
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Customer Advocacy - 3 (Neutral):
<strong>Your score:</strong> <button class="buttonquiz moderate">EVOLVING</button><br><br> <strong>Importance:</strong> Empowering satisfied customers to become brand advocates increases brand trust and expands your reach.<br><br> <strong>Actionable Tip:</strong> Develop a customer advocacy program that fosters engagement and encourages brand loyalty.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
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Customer Advocacy - 4-5 (Strong):
<strong>Your score:</strong> <button class="buttonquiz advanced">THRIVING</button><br><br> <strong>Importance:</strong> Empowering satisfied customers to become brand advocates increases brand trust and expands your reach.<br><br> <strong>Actionable Tip:</strong> Regularly analyze customer feedback and implement changes to improve customer experience and drive advocacy.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div>
Creating content and making it work for us is easy; we always know what to say and who to address.
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Rate your business from 1 to 5 for each statement (1 = Weak, 5 = Strong):
1 - Weak
2
3 - Neutral
4
5 - Strong
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Content Creation - 1-2 (Weak to Low):
<strong>Your score:</strong> <button class="buttonquiz basic">DISCOVERY</button><br><br> <strong>Importance:</strong> High-quality, engaging content attracts customers, educates them about your brand, and establishes you as a thought leader.<br><br> <strong>Actionable Tip:</strong> Develop a content strategy that outlines the types of content you will create (e.g., blog posts, infographics, videos) and how it aligns with your brand goals and target audience.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div></div>
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Content Creation - 3 (Neutral):
<strong>Your score:</strong> <button class="buttonquiz moderate">EVOLVING</button><br><br> <strong>Importance:</strong> High-quality, engaging content attracts customers, educates them about your brand, and establishes you as a thought leader.<br><br> <strong>Actionable Tip:</strong> Refine your existing content strategy to ensure content quality, consistency, and effectiveness in achieving brand objectives.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div></div>
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Content Creation - 4-5 (Strong):
<strong>Your score:</strong> <button class="buttonquiz advanced">THRIVING</button><br><br> <strong>Importance:</strong> High-quality, engaging content attracts customers, educates them about your brand, and establishes you as a thought leader.<br><br> <strong>Actionable Tip:</strong> Regularly analyze content performance and audience engagement to refine your content strategy and optimize content creation for maximum impact.<br><br> <div id="div_block-52-188" class="ct-div-block oxel_horizontal_divider"><div id="code_block-53-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div><div id="code_block-55-188" class="ct-code-block oxel_horizontal_divider__line"><!-- --></div></div></div>
As I conclude your brand audit, I’m interested in your perspective on the value of my branding services. This section focuses on pricing, aiming to understand what you consider fair and meaningful. Your input will help me refine my offerings to better serve clients like you. It’s about discovery and understanding, not commitment. Your feedback is valued and confidential.
At what price would you consider our branding services so expensive that you would not consider buying them?
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Select one
Under $10,000
$10,000 to $12,500
$12,500 to $15,000
$15,000 to $17,500
$17,500 to $20,000
Over $20,000
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At what price would you consider the price so low that you would feel the quality of our branding services couldn't be very good?
*
Select one
Under $10,000
$10,000 to $12,500
$12,500 to $15,000
$15,000 to $17,500
$17,500 to $20,000
Over $20,000
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At what price do you start to think our branding services are getting expensive, but you would still consider buying them?
*
Select one
Under $10,000
$10,000 to $12,500
$12,500 to $15,000
$15,000 to $17,500
$17,500 to $20,000
Over $20,000
Hidden
At what price do you think our branding services are a bargain—a great buy for the money?
*
Select one
Under $10,000
$10,000 to $12,500
$12,500 to $15,000
$15,000 to $17,500
$17,500 to $20,000
Over $20,000
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